This Week >> 10/02/2008
Let's Travel visits with Provender, The Specialty Food Experts, and TRACE Magazine, which explores transcultural styles and ideas. Learn how eating around the world gives one a demanding palette with Nicola and Joe Lombardi of Provender. Eating profits and profit margins!!! What does food tell us about ourselves? What is transculturalism and how is it affecting your life? How can you tap into this ongoing and growing trend? Claude Grunitzky, The Founder, Chairman and Editor-in-Chief of TRACE Magazine, www.trace212.com, including www.trace.tv, discusses transculturalism and TRACE, a brand being leveraged globally across various television, radio and interactive platforms. Transculturalism is both local and global as well as most timely.
Guests
Nicola Curwin Lombardi and Joe Lombardi
Provender International Corporation, The Specialty Foods Experts
As a Vice President of Marketing in the luxury markets, e.g., Yves St. Laurent, Nicola traveled around the world, giving her exposure to various cuisines. Nicola can attest to the fact that traveling and eating worldwide gives one a most demanding pallet. After opening a World Trade Center office in New York for an Italian, French and German shipping company, Joe Lombardi did extensive traveling, including lots of eating, in Europe, Mexico, Brazil, and the U.S. After their frequent trips, Nicola and Joe continue to duplicate the cuisines and recipes they have enjoyed overseas. Cooking became and continues to be Joe's passion.
In 1988, Nicola and Joe formed an importing company, Provender International, importing the most delicious products from Italy, France, and England. Their products have won awards from their peers at various trade shows. Is there a cookbook-to-be in the near future from their headquarters in East Hampton, New York?
Trace Magazine
Claude Grunitzky, the Chairman and Editor-in-Chief of TRACE magazine, has unparalleled experience in pubishing a magazine and creating youth-oriented marketing programs on both sides of the Atlantic. TRACE magazine, based in New York City and printed in Italy, relies on satellite offices in London and Paris, as well as on a global network of first-rate writers and photographers for the production of a universally praised bimonthly lifestyle magazine which has become the hip cosmopolitan reader's bible of new ideas. TRACE fuses aggressive reporting, arresting visuals, and savvy promotion to support an editorial vision that is unafraid to question the most trendy breakthroughs in global youth culture. Last year,Grunitzky and his business partners completed a multimillion dollar financing led by the Goldman Sachs Group. As a result, the TRACE brand is now being leveraged globally across various magazine and television platforms, with various editions of TRACE around the world.
In April 2002, Grunitzky and business partner Richard Wayner launched TRUE Agency, a specialized advertising and marketing shop partnered with Omnicom's TBWA\Chiat\Day, which became the African-American agency of record for Nissan in July 2002, with 2003 billings estimated at more than $22 million.
About Trace Magazine
TRACE is a TRANSCULTURAL Styles and Ideas magazine, a new expression in culture documenting the impact of the interconnected worlds of music, fashion, film, art, politics on today's multiethnic youth.
Established in London in 1996 by Claude Grunitzky, TRACE was first materialized in the form of a magazine. Originally entitled TRUE, changing its name to TRACE a year later, the publication quickly became a big success and built a significant fan base around the world. After moving TRACE's headquarters to New York in 1998, Grunitzky sought to expand the company's scope. Since, the company has grown to become a multi-platform international company, encompassing TRACE Magazine US, TRACE Magazine UK, TRACE Television, web environments www.trace212.com and www.trace.tv and regular art exhibits and monthly fashion and music events.